CMYK
RGB
HEX
C100 M89 Y34 K22
R0 G33 B105
#002169
Find all the information about Vital‘s visual identity in the graphic charter to download in PDF below.
This graphic charter is a reference document that contains all the standard requirements for the use of the distinctive elements of Vital‘s visual identity. These guidelines provide a quality control system and are particularly intended to be communicated to service providers such as graphic designers, web designers, printers, web designers, agencies, etc.
The guidelines included in this charter are based on the fundamentals of the company’s graphic universe and are applicable without exception to all media conveying the Vital brand.
They must imperatively be respected in order to ensure a homogeneous, harmonious and uniform visual identity.
These guidelines make it possible to verify that each graphic element (logotype, font style, colors, etc.) is used appropriately.
Vital‘s logo is composed of a pictogram representing a sphere surrounded by a rainbow, the company’s name and its signature.
The area around the logotype must be minimalistic and entirely free of any text or graphic elements, in order to guarantee its good legibility.
In all cases, the logo must clearly stand out from the background and not present any risk of poor visibility or legibility.
Depending on the context, the logo can be used in one of the following variants:
The typography chosen for the logo is PT Sans.
It ensures the coherence of the brand identity and has a strong visual impact thanks to its great legibility.
This typography should be used for all internal and external communications.
It is a fundamental component of the brand and should never be substituted for other typefaces.
PT Sans is freely available on Google Fonts and as such is compatible with all browsers.
Nevertheless, it is possible to use the font Arial or Roboto in substitution when PT Sans is not available for an online communication, and only in this case.
All texts must be written in lower case, never in capital letters, with the exception of certain titles or initials (e.g. SNCF, EDF, etc.).
The colors that make up the visual identity of Vital are derived from the rainbow featured on the logo.
They are clear, bright and refer to the different fields of action of the company.
CMYK
RGB
HEX
C100 M89 Y34 K22
R0 G33 B105
#002169
CMYK
RGB
HEX
C8 M94 Y82 K1
R215 G40 B47
#d7282f
CMYK
RGB
HEX
C0 M54 Y87 K0
R255 G144 B21
#ff9015
CMYK
RGB
HEX
C4 M9 Y100 K0
R255 G221 B0
#ffdd00
CMYK
RGB
HEX
C74 M10 Y94 K0
R69 G160 B65
#45a041
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